Product Canvas

# NOBI

v. 21.02.2021

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© 2021 Kodawari

 

Pitchline  Background  Problem

Solution  Hypothesis    Mockup

Canvas │ How To  Packaging

Specs. │ Economics  Impact Project

Overview │ System Maps Customers

Providers Value SWOT

Images │ Videos │ Elements

Audio  Copy

Archetype │ Neuro-Profile  Names

Tone of Voice  Mission  Visual Profile

Domain  Structure  Sketch

Design │ Integrations

 

Idea

# NOBI

Nobi is a 3D printed hydroponics plant pod that makes it easy and enjoyable for urban people to grow plants from seed to bloom. A1

Background A2

Humans have  been growing  plants  for millennia since the start of a the agricultural era roughly spans 12.000 years Humans have an innate and natural relationship to plants because it is a fundamental part of our survival…

Fast forward to the hectic modern life in any urban city and we  found ourselves disconnected from the natural world. Growing any plant from seed to harvest/bloom  usually requires some basic knowledge of what a plant  need  to survive, grow and thrive.

Opportuntities

N / A

The key factors are mostly environ-mental aspects such as sunlight, air quality, water, nutrition, humidity etc.

Key Success Factors

N / A

Description A3

Nobi is a 3D printed hydroponics plant pod that makes it easy for people in urban cities to  grow plants  from seed to harvest.

Each plant pod comes with a grow kit inside that includes:
- 3D printed hydroponics jar (2 part - PPL plastic - Dim. H:14cm x W:8cm x D: 8cm)
- Netpot (Plastic - 30mm)
- Seedplug (Coco plug with seed inside)
- Wick (made of hemp)
- Step by step guide
- Label (Removable Paper label) 
- Packaging (Paper box / 
- Shipping mailer (Recycled plastic with adress label)

Pricepoint is planned for around $39 per plant pod. For every nobi sold a tree is planted through the Plant a Tree Foundation.

Problem VS Solution A4

- Most people dont consider growing their own plants (its easy to just buy plants in the store, most people cant imagine the joy of growing )
- They don`t know how to grow there own plants (The might think it requires a lot of time and knowledge to grow themselves)
- They can`t see or identify themselves as somebody that grows their own plants
- Growing from seed to harvest is not easy and usually requires some basic understanding about what a plant needs in the different growphases (lifecycle)
- Its not easy knowing what plants that are relatively easy to grow with quick signs of progress (being able to fairly quickly see and feel that you have a positive impact on the plant is critical in order to be motivated to continue growing – if not odds are high they will give up and feel it was a negative experience creating less of a chance taking up gardening in the future)
- We live more and more isolated and growing plants can be a way of coping
- Life is expensive and plants are a cheaper alternative to pets
- We are living in smaller spaces and very few have access to gardens

 

Problem

X - People feel disconected from nature

A - People think it is difficult to grow plants 

B - Many people can`t see themselves as a person that grows plant

C - Without basic knowledge about growing thesuccess rate is low

D - Simmilar products are rarely marketed in an effective way

- The need for connection with nature (Many people that live in urban cities have “lost” connection with nature, this along with other factors give rise to issues with general health, stress and anxiety)
- The need of taking care of something and nurture other living organisms
- The need of seeing concrete progress
- The need of being responsible for another living organism (a milder version then having a pet or a child  - In a recent survey, 65 percent of gardeners said gardening helped them to relax, while 43 percent said houseplants make them feel calm (Wyevale Garden Centre Garden Trends Report 2018). So the millennial penchant for all things ‘wellness’ also comes into play.
- Plants make us feel good because we like being surounded by nature (this is built into our DNA)
- It’s a nice contrast to the mostly digital screen life we live

Solution

X - Nobi invites the user to take active part in
a natural process

A - Nobi is easy to set up andguides the user at everystep of the growth process

B - Nobi gives anotheer perspective by emphasisnghidden truths about growing

C - Nobi offers great support wit simple step-by-stepguides and how 2 videos

D - Nobi put emphasison the UX and marketitself as a modern hobby

Hypothesis A5

The core problem is the increased disconection many people feel from nature. We have to re-connect with nature. The solution to this big problem comes from many places. Nobi aims to be a part of the solution by functioning as a catalyst for sparking the innitation for the re-conection process. Sub-problems are contextual, cultural, perspective and UX related.

Thesis Flowchart

N / A

Mockups A6

After a few tests the current prototype is compact in sizeand has a minimilistic and japanese inspired visual design.

Pod

 

Ecosystem

# NOBI

Overview B1

Global homegarden market with segmentation on growing.

System Maps B2

N/A

N / A

Market Size

N / A

Customers B3

N/A

Urban Millenials

SD Green values

Baby boomer females

Xxx

N / A

Providers B4

Value B5

Joy and wellness of growing and tending a plant

Value Metrics

N/A

N / A

Value Proposition

N / A

SWOT B6

Strength

N / A

Opportunities

- Growing trend for growing in your home

- Demand is growing but few practical solutions in the market

- Few solutions that are simple and that have great UX

- Manufacturing can be efficent and cheap (3d print on demand)

- Distributiton to end-user (B2C) via platforms (Amazon etc.)

- Distributiton to wholesalers (B2C) via dropshipping (3dforms) 

- Tapping into network effects by concepts such as “Plant-off or Plant Challenge” allowing for users to challenge there friends for a friendly game like experience

- Giving users a new kind of experience that they never experiences before (Growing your own plant VS keeping plants)

- Nobi can be a great gift (Possible Gift-Economy emerging)

Weaknesses

N / A

Threats

N / A

 

Identity

# NOBI

Archetype C1

N/A

Neuro-Profile C2

Oxytocin

Names C3

Nobi Plant Pod

Tone of Voice C4

Friendly - Joyful - Guiding

Mission C5

N/A

Visual Profile C6

Minimalistic, functional, Japaneze Zen, Clean

Logo

Color Palette

#XXXXX

Patterns

N / A

Fonts

Xxxxx Bold

Xxxxx Semibold

Xxxxx

Xxxx  Medium

Xxxx Light

Objects

Image Style

N / A

 

Product

# NOBI

PlantPod D1

- Plastic hydroponics box (ca Height 14cm x Width 8cm x Depth 8cm – 1.4 L)
- Netpot (30mm)
- Seedplug (Coco plug with seed inside)
- Wick (made of hemp)
- Step by step guide
- Label (Removable Paper label)
- Packaging (Paper box /
- Shipping mailer (Recycled plastic with adress label)

Add on products
- DWC kit (USB Airpump with tubing and airstone)
- Extra seedplugs (Different seeds)
- Misc grow accessories (Sprayer / Prune scissors etc.)

Grow Kit D2

N/A

PackagingD3

N/A

Specifications D4

N/A

Economics D5

Xxx

Price Models

N / A

N/A

N / A

Impact Project D6

N/A

Project Video

 

Media

# NOBI

Images E1

Xxx

Videos E2

Xxx

Graphics E3

Xxx

Audio E4

Xxx

Copy E5

Xxx

 

Website

# NOBI

Domain F1

getnobi.co

Structure E2

N/A

Sketch E3

N/A

Design E4

N/A

Integrations E5

N/A

v. 21.02.2021

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© 2021 Kodawari

# NOBI

Product Canvas