Product Canvas

# QUICKOATS

v. 16.02.2021

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© 2021 Kodawari

 

Pitchline  Background  Problem

Solution  Hypothesis  Mockup

Part X  Part Y Part Z

Specs.  Economics  Impact Project

Overview  System Maps Customers

Providers Value SWOT

Images  Videos  Elements

Audio  Copy

Archetype  Neuro-Profile  Names

Tone of Voice  Mission  Visual Profile

Domain  Structure  Sketch

Design  Integrations

 

Idea

# QUICKOATS

QuickOats is a portion sized oatmeal porridge made of 100% organic ingredients . Each oatmeal takes less then 60 seconds to prepare. A1

Background A2

Oats have been consumed by humans for thousands of years all the way back to the times of the Hunter-Gatherers some 32.000 years ago. 

In recent years a growing trend of consuming organic product is fueling the demand for organic oat-based food products such as breakfast cereals and organic oat flour.

The rising popularity of plant-based dairy-alternatives among the vegan and lactose intolerant population has increased the demand for oat milk. It is predominantly replacing dairy milk across developed markets. 

Opportuntities

- Segment is ripe for distruption and innovation
- More people want to have items delivered home
- Customers are looking for time saving food solutions
- More people are looking for organic alternatives
- No fully organic products in the Norwegian market

The prominence of instant and healthy breakfast products is mainly due to the hectic lifestyles of people, which, in turn, is fueling the demand for oat-based breakfast and snacks. The increasing health consciousness among consumers is fueling the demand for nutritional products that provide health benefits.

Oats can be prepared instantly and provide health benefits such as reducing cholesterol, digestive problems, and heart diseases as it contains a high amount of fibers, proteins, antioxidants, and vitamins.

Key Success Factors

N / A

Problem A3

Modern life is stressful, increasingly complex and full of temptations in the realm of foods. These factors put together often lead to sub-optimal choices when it comes to diet.

Our motivation around our day to day diet and eating habits revolves less about survial which it historically... and more about preferences, ... Comfort foods.

The taste on current portionsized oatmeal porridge is not so good (Same) and the segment in general is not fun/interesting/engaging. 

Key Variables

Time

Availability

Convenience

Socioeconomics

Lifestyle

Values

Taste

Poor selection in the product segment. It is not possible to subscribe to oatmeals porridge and get it delivered home.

The general UX is poorly designed making it less engaing for customers. Labels do not clearly show what ingredients that are in the product and there are little transparency in terms of ingredients and production (Value & Supply chain)
No organic options available in the segment. 

Problem Statement

Solution A4

The solutions lies partly in cutting the time user has to spend buying, prepping the meal and increasing the convenience of the whole meal experience. The taste of the product is equally important so having a recipe that users think taste good aswell as being a healthy option... 

Solution Formula

- Use 100% organic ingredients
- Present the product in a new way (perspective change)
- Use novel ingredients combinations
- Design a high UX customer journey
- Make it easy and smooth to order online
- Be transparent 
(QR code leads to product page (Nutritional facts / info
about ingredients / Production / Certifications / How To guide / Tips & Trix)

- Offer fast delivery through local distribution networks (helthjem / )

Hypothesis A5

By offering a novel" combination of ingredients that taste really good, is healthy and give the user a seamless experience A - Z the hypothesis is that users willintegrate the habit of eating QuickOats on a regular basis(3-5 times a week - which in time will positively influence users overall health.... 

Thesis Flowchart

Yes

No

Mockup A6

Xxx

Labels

Packaging

 

Ecosystem

# QUICKOATS

Overview B1

Organic oat-based products are expected to gain more significant market share and stronger growth rates as compared to the conventional oats in forthcoming years due to the rising trend of consuming organic food. Organics are associated with minimally processed products without artificial ingredients, which contribute to a healthy and natrual lifestyle.

The demand for organic oats is increasing in developed markets such as North America and Europe due to the rising awareness about the adverse health effects of chemical-based food products. The increasing consumer trust for organic foods owing to their safe and eco-friendly production process is boosting the market revenue. 

Swedish brand Oatly has grown from a national brand to a global brand in just a few years. The potential is global but QuickOats initial focus will be on the Norwegian market, this mainly due to logistical and financial factors. 

System Maps B2

N/A

N / A

Market Size

global Oatmeal Market Share - by type, 2019

Customers B3

QuickOats focus on two main customer segments.

Students

(Age 19 - 25)

On Tik-Tok

Gen-Z

They care about the environment and want to signal that to their peers

2021-02-15_18-51-24.png

Young Professionals

(Age 25 - 31)

They want and expect to get Healthy Food Fast

Providers B4

In the Norwegian instant oatmeal market there are around
5 brands that takes up majority of the market. These providers range from well established brands like AXA Express Havregrøt and Møllerens HAVRA to more recent newcomers like Den Sorte Havre

N/A

Value B5

Easy, tasty and healthy breakfast or snack meal...

Value Metrics

N / A

Value Proposition

N / A

SWOT B6

Strength

N / A

Opportunities

N / A

Weaknesses

N / A

Threats

N / A

 

Identity

# QUICKOATS

Archetype C1

N/A

Neuro-Profile C2

N/A

Names C3

QuickOats Figs / QuickOats Goji

Tone of Voice C4

Xxx

Mission C5

Xxx

Visual Profile C6

Logo

N / A

Color Palette

N / A

Patterns

N / A

Fonts

N / A

Objects

N / A

Image Style

N / A

 

Product

# QUICKOATS

QuickOats D1

Xxx

Packaging D2

Xxx

Production D3

Xxx

Specifications D4

Xxx

Economics D5

Sold online as subscription and in selected e-commerce stores. Simmilar model as foursigmatic.com

Price Models

One time order
- Packs of 12 priced at 249 NOK

Subscription (Monthly)
- 12 packs priced at 199 NOK
- 24 packs Priced at 349 NOK


Bulk (Retail)
- 48 packs priced at 849 NOK

 

N/A

N / A

Impact Project D6

For every QuickOats sold 1 NOK is donated to Kiss the ground foundation

N/A

 

Media

# QUICKOATS

Images E1

Xxx

Videos E2

Xxx

Graphics E3

Xxx

Audio E4

Xxx

Copy E5

Xxx

 

Website

# QUICKOATS

Domain F1

Structure E2

Xxx

Sketch E3

Xxx

Design E4

Xxx

Integrations E5

Xxx

v. 15.02.2021

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© 2021 Kodawari

# QUICKOATS

Product Canvas